I made these photos for my friend's clothing consignment and styling business in the summer of 2022.
Four years ago, I started noticing a leadership opportunity: that my clients needed more strategic guidance, deeper creative direction and firmer methodologies to help them accomplish their most aspirational goals.
It was up to me to maximize that impact. And if I wanted to build something truly lasting, the images couldn't just speak for themselves. I needed to speak for them. So I responded:
📸 I invested in equipment that could see in the dark and go with me anywhere, without distracting from the focused rapport I build with subjects.
📊 I developed systems to better track clients' needs, important dates and operational requirements, guarding my relationship with them.
✍️ I leaned hard into my journalistic methodology .. the emotional connection and subject-driven storytelling that makes my work special.
As it came time to grow my freelance business into an agency, Human Centric Media, it was very important to me to protect the INTIMACY.
When you trust subjects to tell their own story, and you keep the process HUMAN .. about connection instead of technological complexity, it breathes LIFE into the work. That life is what makes the media engaging, memorable and EVERGREEN.
So instead, I invested in the RELATIONSHIPS .. I formed a partnership with Miranda Rabuck to bring deeper strategic insight and capacity to our work, I hired our Ethical Production Lead, Nikki Navarrete, so that we could tackle projects that touched upon trauma, letting subjects dictate boundaries and narratives.
We brought in a pair of Motion Graphics Leads that I trusted to add rich brand elements to our videos without losing the human element (hello Alexis Nicole Neely and Nicole Amidon 👋).
Our new yearly retainer program, The Media Vault, is the culmination of all this work. We developed it because the best way for any lasting enterprise to build trust is consistent presence.
We want to bring the professionalism, vision and informed methodology that Human Centric Media is known for to the task of Institutional Storytelling.
Because stories told this way, that approach subjects with reverence, GET RESULTS. Connect with hearts. Motivate people to act.
And we know we can deliver on that, and bring the power of our new agency to our clients' goals, for way less than it costs to hire internally!
