B Bash 2026: Documenting Years of Values-Led Relationship Building

Look, I've taken some business classes 💅🏻

A lot of those educators will tell you things like:

Don't hire your friends or hesitate to fire them if they underperform
You can't let your values get in the way of your bottom line
If you're not growing (in revenue and staff size) you're failing

What a load of bullshit. I think it's part of what got us in this mess. I think it's part of why we regard the Earth, and each other, so callously.

Eight years of entrepreneurship have taught me a very different set of lessons:

True innovation comes from figuring out what makes you special and leaning into it, hard
Your greatest responsibility as a business owner is to who you leave behind — the talent coming up behind you, their Earth, your shared traditions
In the end, you can't take the money with you, but the trusted relationships you form, full of grace and mutual understanding, reverberate forever

Portland's business community understands this and few organizations have been working as hard as long to embody these values as On Purpose Oregon (fka B Local PDX).

You see it in the gregarious nature of their Executive Director, Wesley Griffin, in the warm rapport of its members, and in these photos from B Bash 2026.

This year's celebration at Wieden+Kennedy Portland office downtown also served as the grand unveiling of On Purpose’s new name (featuring the gorgeous design work of Odd Notion and Eleazar Ruiz) and broadened purview.

B Corp certification is still an excellent way to live your values as a business, and tap into a rich nationwide community of values-led organizations.

But On Purpose Oregon understands that the tent of mission-driven businesspeople is wider than that. It needs to include nonprofits! Companies for whom certification doesn't make sense, or is inaccessible.

And this leads to something I am seeing all around this beautiful city in 2026: people are getting super clear about their values. They're organizing around it. Investing in new friendships.

No one person or community can save the world but bit by bit, building community around our compassion, a brighter tomorrow gets closer.

And I don't know about you but in my exp, being nice to people is much more profitable 😊

In its campaigns and event documentation, Human Centric Media puts values and relationships front and center. Stories told this way break through the glut of generated copy and overused templates. They have staying power. They bring people back year after year.

Event Media for People Who Stand Out 🦚

On Purpose Oregon

March 19, 2026

$3,000

Events

Two professionals in conversation on a balcony overlooking the B Bash event at Wieden + Kennedy. In the background, the atrium is filled with attendees and a bright "B Bash" sign, capturing the collaborative atmosphere of the Portland B Corp community.

A candid close-up of two people smiling and looking toward a presentation at the B Bash event. One attendee wears a Grand Central Bakery t-shirt and blazer, reflecting the community of values-led business leaders at Wieden + Kennedy.

A professional portrait of Mary Williams, a B Corp community leader, smiling at the B Bash event. She is wearing a blue wrap dress and clear glasses, standing in the Wieden + Kennedy atrium during the On Purpose Oregon launch.

Two attendees holding drinks at the B Bash event at Wieden + Kennedy. One wears a white t-shirt and has a floral arm tattoo, and the other wears a green cardigan and glasses, capturing a candid moment of networking during the On Purpose Oregon launch.

A portrait of a smiling attendee at the B Bash event. He is wearing a pink button-down shirt over a graphic tee and round glasses, standing in the bright lobby of Wieden + Kennedy during the On Purpose Oregon launch.

An attendee in a Patagonia vest and blue button-down speaks animatedly to a colleague at the B Bash event. This candid moment captures the high energy of the networking session at Wieden + Kennedy during the On Purpose Oregon launch.

A person in a colorful patterned dress and arm tattoos smiling while seated on wooden bleachers at the B Bash event. They are attending the On Purpose Oregon rebrand celebration in the Wieden + Kennedy atrium.

A large group of professionals seated on tiered wooden bleachers at Wieden + Kennedy, looking upward at a presentation. The diverse crowd represents the B Corp community gathered for the On Purpose Oregon rebranding event.

Two women smiling together at the B Bash event. One wears a textured white cardigan with colorful accents, and the other wears a denim jacket with a yellow "Bold Reuse" pin, celebrating the On Purpose Oregon community.

Two attendees leaning together and smiling broadly for a photo on a staircase at Wieden + Kennedy. One wears a vibrant, multi-patterned blouse and the other a dark blazer, capturing the joyful mood of the B Bash event.

An attendee smiling while seated on a wooden staircase at the B Bash event. He is holding a canned beverage and wearing a navy quarter-zip pullover, captured during the On Purpose Oregon launch at Wieden + Kennedy.

A portrait of a smiling attendee in a grey blazer and green button-down shirt at the B Bash event. He stands in the Wieden + Kennedy atrium during the On Purpose Oregon launch celebration.

Two women smiling together while seated on the wooden bleachers at the B Bash event. One wears a black blazer over a pink top, and the other wears a speckled black shirt and glasses, enjoying the On Purpose Oregon celebration at Wieden + Kennedy.

Two attendees chat and laugh during the B Bash networking hour at Wieden + Kennedy. The shot captures the modern architecture of the atrium, including a large white bird sculpture, as the Portland business community celebrates the On Purpose Oregon launch.

A speaker in a "Portland" cap and striped shirt addresses the crowd at the B Bash event. He holds a microphone and smiles while presenting at Wieden + Kennedy during the On Purpose Oregon rebrand celebration.

An attendee in a floral shirt and glasses talks with a group while seated on a wooden staircase. This candid moment captures the informal networking and community building during the On Purpose Oregon event at Wieden + Kennedy.

A person from Odd Notion smiles while leaning on a railing at the B Bash event. He wears a light blue cap and a white button-down shirt with vibrant orange floral embroidery, attending the On Purpose Oregon celebration at Wieden + Kennedy.

A portrait of Melissa Duclos from Amplify Impact smiling at the B Bash event. She is wearing a teal jumpsuit and an orange patterned cardigan, standing in the Wieden + Kennedy atrium during the On Purpose Oregon launch.

A portrait of an attendee from Adelsheim Winery smiling and holding a glass of red wine at the B Bash event. He is wearing a tan button-down shirt, celebrating the On Purpose Oregon launch at Wieden + Kennedy.

A portrait of Derek Spears laughing while seated on wooden bleachers at the B Bash event. He is wearing a white knit polo with a black palm tree pattern and glasses, enjoying the On Purpose Oregon celebration at Wieden + Kennedy.

Two attendees seated on wooden bleachers at the B Bash event. One wears a black tank top and silver necklace, and the other wears an olive green shirt jacket, capturing a friendly moment at Wieden + Kennedy during the On Purpose Oregon launch.

An attendee in an olive sweatshirt and glasses smiles while talking with a colleague at the B Bash event. They are holding a beverage and a small plate of food, capturing the community networking at Wieden + Kennedy for the On Purpose Oregon launch.

An attendee in a blue cap and floral shirt reacts with excitement while shaking hands with another guest at the B Bash event. This high-energy candid moment captures the community spirit during the On Purpose Oregon launch at Wieden + Kennedy.

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