It’s pretty obvious from Human Centric Media’s campaigns that people enjoy the experience of working with us. You can see it in their faces! Or just go ask them, and watch them beam.
But today I want to talk about how our subjects’ experience – making sure that they feel respected, seen and acknowledged for their unique qualities – isn’t just a nicety.
It’s absolutely integral to our success. It’s what makes the media so resonant.
Nedra Rezinas is a dream client for this sort of work.
She’s a business strategist and coach specifically for introverted and empathy-driven solopreneurs and businesses. She teaches this approach in partnership with the Oregon Small Business Development Center Network, APANO Communities United Fund, Portland State University and the Bates Center for Entrepreneurship & Leadership at Lewis & Clark College.
When you get to know Nedra, it becomes really clear: she knows herself well. She brings abundant care, understanding and expansiveness to this relationship. That’s what allows her to see the shine in others, amplify and nurture it into something transformative.
In her materials, she emphasizes calm. Not every businessperson is a boisterous extrovert with an endless social battery and a loud elevator pitch. There’s room for so much more.
The entrepreneurs and educators, especially coaches and consultants, who understand our infinite diversity and make room for it in their methodology .. they’re the ones who stand the test of time.
Nedra has been teaching this approach for a decade, and in the way she talks about her work, you can tell how much genuine care she has for her students and clients.
Not everyone approaches things this way, and that’s alright. Before Human Centric Media’s methodology and brand was well-defined, before we built our Leadership Development team (hi Zhou Fang and Lee Wilmoth 👋) we would occasionally get inquiries from people who wanted to be represented as an abstraction of who they really are.
And today I can confidently say, without judgement or animus, those are not our clients. I feel no fear about that. If you want to pretend you’re something you’re not, there’s an agency out there for you.
Human Centric Media leans into authenticity and genuine rapport because we know the power of telling stories that way. Nedra has taken the time to learn about herself, and in growing that space, she has ample space to spare for her students. She knows that any purpose-driven business of repute is an extension of its owner. Being real about that is a source of immense, exponential strength.
I’m so glad to have made these portraits with Nedra, shared a pot of tea, and built a friendship around our shared values. Relationships built this way are an infinitely nourishing well.
Our new Earned Leadership Accelerator ($3K) is a blueprint for building a well of your own. A three month development program designed to support bold ideas, more resonant relationships and leaders who are stepping into new abundance.
Because it’s an honor to regard and behold you, just the way you are.
