Returning to The Redd on Salmon for a third time, we produced a wraparound event campaign to document Werq Together’s real impact in our community: the people they bring together and the lasting enrichment of all those relationships.
Trans Town PDX 2026 was their debut event in Portland and the biggest gathering of trans and gender expansive people all year. From the market to the musical performances, it was a chance to experience the vibrancy of our genderqueer community, and the diversity of experience that makes it uniquely strong.
Start at the Beginning
In our event campaigns, Human Centric Media emphasizes pre-event media: storytelling designed to prime the pump, preview the guest experience, and attract fiscal sponsorships.
As part of the Trans Town 2026 campaign, we produced a short form video highlighting Werq Together's relocation program, which helps trans folks from all over the country move to the Pacific Northwest, find stable housing and build a new life for themselves around like-minded allies.
Their emotionally-grounded reflections served as a powerful introduction to the event, and Werq Together's programming overall.
By launching campaigns before the event begins, we give our clients a compelling tool to help sell tickets, book speakers, and secure buy-in from important stakeholders.
Bringing People Together
Trans Town PDX was also a landmark opportunity for Werq Together to deepen connections to the vendors, artists and craftspeople who are part of its reverberating network.
Our campaigns are built around these connections — the special moments shared between guests, and the social experiences that stick with them. That’s what people show up for.
Far too often, event media is produced as proof-of-life: exhausting documentation of workshops, speeches no one wants to hear out of context, and the backs of people’s heads. It checks a very dull box.
Relationships don't just give an event life, they’re what echo beyond the room — enabling collaborations, friendships and growth that will power a brighter future.
We have a rule: if we don’t feel something looking at a photograph or watching a video — listening to an interviewee speak about their experience — it doesn’t belong in our client’s campaign.
Evergreen Documentation
When you tell stories about human relationships, it doesn’t just move people, it produces assets that last.
Every image from Trans Town PDX 2026 is a powerful example of Werq Together’s impact, an evergreen artifact of this community’s richness, and an indispensable tool for the organization’s future growth — ideal for grant applications and program marketing, both online and off.
We want our clients to walk away from these engagements not just with the tools they need, and a fired-up audience, but a clearer idea of what they do it all for.
That’s how you turn several hours at a world-class venue into a lasting movement.
Planning a conference or gala? You need a partner with their eyes on the prize.
