Returning to The Redd on Salmon for a third time, we produced a wraparound event campaign to document Werq Together’s real impact in our community: the people they bring together and the lasting enrichment of all those relationships.
The true power of event media is its ability to promote connection. Producing an event combines the talents of planners, caterers, venue managers, DJs — each has a role to play in fostering rapport between guests, and making sure that rapport lasts well into the future.
Werq Together engaged Human Centric Media for help communicating the impact of Trans Town PDX 2026, its debut event in Portland and the biggest gathering of trans and gender expansive people all year.
From the market to the musical performances, it was a chance to experience the vibrancy of our genderqueer community, and the diversity of experience that makes it uniquely strong.
Start at the Beginning
In our event campaigns, Human Centric Media emphasizes pre-event media: storytelling designed to prime the pump, preview the guest experience, and attract partners who are vital to its success.
Werq Together manages a relocation program, helping trans folks all around the country move to the Pacific Northwest, find stable housing and build a new life for themselves around likeminded allies.
As part of the Trans Town 2026 campaign, we produced a short form video campaign interviewing recently-relocated trans people about the life they left behind, and the new opportunities in front of them.
By launching campaigns before the event begins, we give our clients a compelling tool to help sell tickets, attract sponsors, and secure buy-in from important stakeholders.
Bringing People Together
Trans Town PDX was a landmark opportunity for the nonprofit organization to show its impact: all the vendors, artists, craftspeople and performers who are part of its reverberating network.
Our campaigns always focus on the connections between people — the special moments shared between guests, and the experiences that they’ll remember for months and years to come. That’s what they show up for, and what motivates successful organizations to plan events in the first place.
Far too often, event media is produced as proof-of-life: exhausting documentation of workshops, speeches no one wants to hear out of context, and the backs of people’s heads. It checks a very dull box.
The individual relationships that an event uplifts are not only what give it life, they’re what echo beyond the room — enabling the collaborations, friendships and growth that power a brighter future.
We have a rule in this business: if you don’t feel something looking at a photograph or watching a video — listening to an interviewee speak about their experience — it doesn’t belong in our client’s campaign.
Evergreen Documentation
When you focus your event campaign on human relationships, it doesn’t just make for more motivating communications, it produces assets that last.
Every image from Trans Town PDX 2026 is a powerful example of Werq Together’s impact, an evergreen artifact of this community’s richness, and an indispensable tool for the organization’s future growth — ideal for grant applications and future marketing campaigns, both online and off.
We want our clients to walk away from these engagements not just with the tools they need, and a fired-up audience, but a clearer idea of what they do it all for.
That’s how you turn several hours at a world-class venue into a lasting movement.
Planning a conference or gala? You need a partner with their eyes on the prize.
